Apparel Product Photography Techniques in Brief

Dependency on online stores has increased in the past few years. And as e-commerce products, garment items require special attention since they may bear flaws distracting customers and decreasing sales.

Apparel items are photographed using certain styles to ensure maximum exposure. Failure in capturing balanced photos will have a devastating result on your business growth. So, let’s see what particulars should be maintained while photographing apparel items for e-stores.

Well, this might be helpful for e-commerce store owners and product photographers. Mainly, they are related to the business where the prior one conducts the main business while the later one initiates the process.

Ghost Mannequin Service

How to photograph apparel items?

There are four main ways to photograph apparel items for online stores. They are-

1.    Using a live model: this category is reasonably expensive. And therefore, avoided by most of the online retailers. Here, professional models wear the clothes and pose for the camera. The clothes are matched on the skin tone of the models and fashioned prior to shooting. However, it adds a contextual flavor to the photos and buyers can sense what they would look like on them.

2.    Flat lay: one of the popular forms of getting garment photos. The clothes are left on the floor or in a plain place and then shot from above. But wrinkles on the clothes make this system difficult to adore. The online retailers had to go through post-processing session to fix the wrinkles digitally. And it adds extra costs.

3.    Cloth hanger: Least used yet another popular ways of obtaining apparel photos for online use. Simple cloth hangers are used to hang the clothes and then photographed from the required angles. But it doesn’t provide optimal viewing angle and many parts of the clothes remain hidden which is not appreciable.

4.    Mannequin: Trending in present days. Most of the photographers prefer using dummies to take photos of the clothes. To some extent, it adds a flavor of the live model except for reality. It is easy to use and quite cost-effective.

Professional photographers use ghost mannequin service and neck joint effect to make the mannequins invisible displaying the products only enhancing the visibility and appeal of the products in a whole. Here, the clothes are photographed first using mannequin and then removed using ghost mannequin services. The hidden parts are also added through the neck joint effect by the professional photo editors.

Apparel photo retouching technique and other related services refine the images for maximum likability rate and thus increase conversion.